- Bachelor's Degree in a relevant field.
- 2 years relevant brand management/marketing experience.
Key Attributes and Competencies:
- Good Communication skills.
- Self-driven, takes initiative and manages time/priorities well.
- Influencing and collaboration skills.
- Ability to handle complex situations under pressure.
- Passionate, self-starter.
- Action and results oriented.
- Stakeholder / Relationship management.
- Consumer focused.
- The key purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities
- Directly lead all Brand led events.
- Co create brand plans for all year-round campaigns.
- Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
- Analyse data for insights & articulates opportunities for the brand.
- Lead and manage influencers/celebrities all through the year to deliver Earned media.
- Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship.
- Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops.
- Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team.
- ZBB Budget management - to ensure ZBB delivery in line with budget.